Federico Sbandi
About
Federico Sbandi is the CEO and Co-Founder of Digital Combat Agency, a London-based consultancy specialising in digital leadership and personal branding for senior executives.
Half Italian and half Slovak, he has family in Stupava and a long-standing connection to Slovakia.
Today he personally manages the LinkedIn presence of CEOs leading major companies worldwide.
With over 13 years in digital strategy, he has worked at Google in Dublin, at a technology startup in San Francisco and at the international communications consultancy Brunswick Group.
He teaches at HEC Paris, ranked #1 in Europe for its MBA (QS 2026) and for over ten years he has also written for Il Fatto Quotidiano, Italy’s second-largest newspaper by paid digital subscriptions.
He practises what he teaches. His own channels count 91.000 followers on TikTok, 41.000 followers on Twitter, 39.000 followers on LinkedIn and 31.000 followers on Instagram.
